Understand how each element of your marketing mix influences the others. The 8Ps framework (Product, Price, Place, Promotion, People, Process, Physical Evidence, Performance) will give you a holistic view of your business marketing.

Define your Product beyond deliverables: clarify your uniqueness, the problems you solve, and the outcomes you deliver. Focus on both tangible and intangible benefits to elevate your positioning.

Freelance Business Notion Base:

• Product (service) discovery templates
• USP Template and examples
• Bonus: Additional reading material

Identify where your clients find you and deliver value where it matters. Avoid relying on a single channel, build multiple, stable ways for clients to discover and trust you.

Freelance Business Notion Base:

• Niche Formula and examples
• Niche Discovery AI Prompt and Worksheet
• Client Discovery Channel Mix

Learn to craft precise client personas and Ideal Client Profiles. Communicate effectively, build relationships, and turn networks into sustainable business growth.

Freelance Business Notion Base:

• Ideal Client Profile (ICP) Template
• Client Persona Discovery Template
• Client Empathy Mapping

Develop a structured marketing plan that positions you as a credible, trustworthy professional. Learn how to build networks, not just followers, to drive real opportunities.

Freelance Business Notion Base:

• Your Personal Brand Manifesto
• Bonus: Additional reading material

Streamline your work delivery and admin processes. Avoid chaos, missed deadlines, and stress while presenting a professional image to clients.

Freelance Business Notion Base:

• Customer Journey Map
• Onboarding check-list
• Outsourcing Guide
• AI Automation tools
• Financial Tools Guide

Create a strong portfolio, testimonials, and case studies. Make your expertise visible even before clients speak with you.

Freelance Business Notion Base:

• Portfolio Audit Checklist
• Proposal Template
• Content Compass

Measure your success with real metrics, collect actionable feedback, and strategically invest in your growth.

Freelance Business Notion Base:

• Client Feedback Templates
• Personal Development Plan (PDP)

Set strategic pricing backed by your positioning, proof of value, and client outcomes. Price is a message: learn to charge what you’re truly worth.

Freelance Business Notion Base:

• List of benchmarks
• Pricing Survey Report

In this final lesson, we brought the entire 8 Ps of Marketing framework together and looked at it as one connected system.

After this lesson you will recieve the final Assessment report - a holistic and personalised evaluation of your freelance business across all eight dimensions.

The Freelance Business Academy is a learning platform and community for experienced freelancers and solopreneurs that offers short, practical on-demand courses, expert-led classes, templates, and peer support. It’s run by the Freelance Business Community, founded and led by Elina Jutelyte, who transitioned from corporate to freelancing and built the community since 2016.

The Academy focuses on teaching essential business skills for freelancers and solopreneurs, while the Community is dedicated to networking, collaboration, and the exchange of ideas.

The course teaches a practical framework (the 8Ps) that covers: Product, Price, Place, Promotion, People, Processes, Physical Evidence, and Performance. You’ll learn to identify business gaps, communicate value like a consultant, improve visibility, and implement weekly changes.

Lessons are bite-sized video sessions (max ~15 minutes each). The main course has 9 lessons, each with assessments and Notion templates. It’s on-demand — study at your own pace, with suggested short, weekly implementations.

Yes. There’s a 30-day money-back guarantee: if you complete the modules, exercises and full assessment and still don’t feel more confident about your next steps, you can request a full refund within 30 days.

The Freelance Business Marketing Assessment evaluates your current marketing and operations, identifies strengths and gaps, and delivers personalised recommendations with a clear, actionable roadmap. It’s designed to pinpoint the highest-impact next steps for your business.
Throughout the Marketing Course, you’ll complete targeted assessments after each lesson, focused on the most critical elements of your business. After every assessment, you’ll receive a concise report showing your current status and highlighting opportunities for improvement.
At the end of the course, you’ll receive a final, comprehensive report outlining your priority actions and a 1–3 month improvement plan to help you move forward with clarity and confidence.

After completing the Freelance Business Marketing Course and Assessments you should be able to: identify what’s holding your business back, prioritise the most impactful fixes, improve client positioning and messaging, implement measurable weekly changes, and price/position your services more confidently so you win better clients and grow revenue.

The Marketing course has nine bite-sized lessons (most 5–12 minutes). If you watch the videos and complete the linked assessments/templates, you can finish the course in a few focused days — but the recommended approach is to implement one small change per week. Realistically, expect 1–4 weeks depending on how many assessments and implementations you do.

This course focuses on real freelance business mechanics rather than generic advice. Differences include:

• A proven 8Ps framework tailored to freelance services.
• Short, immediately actionable lessons (15 minutes max) so you implement weekly changes.
• A built-in marketing assessment that pinpoints your specific gaps and gives personalised next steps.
• Practical, ready-to-use Notion templates and checklists you can apply right away.
• Backing from an active community of peers across 60+ countries for practical feedback and accountability.

The Community includes discussion chats with other solopreneuers, e-books: ‘’300+ Freelance business tips’’,’’Freelance Business Book’’, ‘’Financial Tools Guide’’ and ‘’Where Freelancers Find Customers’’; industry reports, Monthly cafés/hot seats, event replays (pricing and sales forums included), and ongoing peer support.

Freelance Business Marketing Course is our first pilot project in the Academy. The courses roadmap for 2026 includes the following topics: Pricing your Freelance Business; Finding your Ideal Customer; Building your AI Agent; Freelance Business Personal Brand. Those who joins the Academy today will have access to all upcoming courses.

The Academy and Community is not designed for complete beginners building side-gigs from scratch. We are not teaching how to start freelancing, but how to grow an independent business. It assumes you have some client work or business basics in place. If you’re brand-new, you’ll find some useful concepts (positioning, client clarity), but the assessment and templates are optimised for freelancers who already operate as independent professionals.

Yes. The course is built around frameworks and diagnostic assessments, not one-size-fits-all tactics. The 8Ps and the assessment help you map your unique value and identify the precise levers that will move your business forward. The Notion templates are adaptable so you can tailor them to niche or unusual service offerings.

After purchase you’ll get access to your relevant products.

We welcome potential tutors or coaches to join the Academy. Please submit the application here.

Please direct your questions to info@freelancebusiness.eu we will do our best to respond asap.